2012 london olympics pictograms

The new olympics pictograms are out: http://www.designboom.com/weblog/cat/8/view/7907/2012-london-olympics-pictograms.html. I have to say that Otl Aicher’s (http://de.wikipedia.org/wiki/Otl_Aicher) pictograms were much more reduced and simplyfied. For me, this is a step back from ideal pictograms that can be read by all nations.

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