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2012 london olympics pictograms

The new olympics pictograms are out: http://www.designboom.com/weblog/cat/8/view/7907/2012-london-olympics-pictograms.html. I have to say that Otl Aicher’s (http://de.wikipedia.org/wiki/Otl_Aicher) pictograms were much more reduced and simplyfied. For me, this is a step back from ideal pictograms that can be read by all nations.

Audi buys Ducati

Great news. One can only guess what opportunities this deal will bring in the future. The Design of Ducati and the quality and technology of Audi. Watch out BMW, time to face a true European competitor. I look forward to the first Ducaudi 🙂

Front light Ducati

 

 

How to influence people by choosing a specific color.

Did you know that in the 7o´s McDonald’s used orange as an interior color to stimulate the appetite of their guests?

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This way to the burgers..no not quite like this, of course much more subliminal.